Setoo Appoints Harald Eisenaecher to Advisory Board

Reading Time: 2 minutes

London, UK, 17th October 2018: Setoo, the insurance and protection-as-a-service company, today announced the appointment of Harald Eisenaecher to its advisory board.

Eisenaecher is Chief Commercial Officer for InFare, a market-leading provider of airfare and pricing intelligence to the travel industry. Prior to this, he held senior commercial and marketing roles at prominent travel, retail and telecoms companies, including Sabre, Deutsche Lufthansa, Ebay and Deutsche Telekom AG. In addition, he serves on the boards of Ifolor AG and Groz-Beckert.

“Setoo is truly disrupting the way e-businesses can create great customer experiences whilst growing revenues through the creation of personalised insurance tailored to the needs of their customers,” commented Eisenaecher.

“Based on my experience in transforming digital businesses, I am excited to contribute my expertise to the Setoo team in helping grow its customers’ businesses,” he added.

Through Setoo’s platform, e-businesses  – such as online travel agents, e-commerce, and events companies – can quickly and easily build and distribute simple insurance products that are embedded into the customer journey and with compensation dispensed automatically. By enabling e-businesses to protect customers against exogenous events that can ruin their experience, such as missed flight connections, lost parcels and adverse weather conditions, Setoo helps create exceptional customer experiences and grow ancillary revenues. 

Noam Shapira, co-founder and co-CEO of Setoo, commented on Eisenaecher’s appointment, “Harald’s deep knowledge and leadership experience across the travel and retail industries, make him a huge asset to the advisory board. The management team is excited about working with him to realise our ambitious growth plans for Setoo.”

In September 2018 Setoo announced the completion an €8 million Series A funding round, bringing the total amount raised to date to €10.3million. The main investor in this and the seed round is Kamet, AXA’s Insurtech startup studio.

About Setoo
Setoo turns insurance into a powerful business accelerator. Drawing on Setoo’s strong insurance expertise, e-businesses are supported to deliver personalised insurance solutions, which generate new revenue streams by transforming the customer experience. Setoo has headquarters in London, an insurance centre in Paris, and a research and development centre in Tel Aviv. The company’s co-CEOs, Noam Shapira and Eyal Gluska – both veterans of the Israeli high-tech scene – lead the team, along with Pierre-Olivier Desaulle, Setoo’s Chief Insurance Officer. Setoo is backed by Kamet, AXA’s Insurtech studio.

To find out more, visit

Contact details:

James Fahy
0203 642 1124

Liked this post?
Share the Love

Share on whatsapp
Share on facebook
Share on twitter
Share on linkedin
Share on google
Share on email
Share on print


The Mixer HouseRokach Blvd 97Tel Aviv-Yafo, 6902064Israel

United Kingdom

30 Bankside CourtStationfieldsKidlington, OX5 1JEUK


30 rue Fortuny75017 ParisFrance

©2020 Setoo Limited, a company registered in England at 30 Bankside, Stationfields, Kidlington OX5 1JE. Registered number: 11187028. Setoo Limited is part of the Setoo Group Limited. Setoo Limited is directly authorised and regulated by the Financial Services Authority (FCA), authorisation number 832644. Setoo SAS France is part of the Setoo Group, an insurance broker registered with ORIAS, registration number: 18004300.

Growth Manager at Setoo

Setoo stands for simplicity. In French, C’est tout means that’s it! Our name symbolizes the way we manage to transform cumbersome and complex insurance processes into simple protection products. Our vision is to create a world where personalized protections are easy, transparent and available to consumers at the right time and best price. Setoo’s fully automated SaaS platform helps e-businesses increase revenue from ancillary services and provide an outstanding customer journey experience. Funded by Kamet, AXA’s Insurtech startup studio, Setoo is headquartered in London with offices in Tel-Aviv and Paris.

Setoo is seeking for a super Growth Manager to work with our customers and help them use our platform in order to sell more of Setoo’s products. The Growth Manager will be responsible for all aspects of transforming a prospect to an ongoing successful customer. The right candidate will help Setoo’s customers generate better conversion rates from new ancillary revenues. The Growth Manager will thrive to become our customers’ trusted partner by maximizing the value they extract from Setoo’s platform, while keeping customers engaged and satisfied at each step of the journey. The role includes defining and managing all key touchpoints with customers to ensure Setoo is delivering the best possible customer experience.


  • Understand customers’ key needs and identify opportunities to grow their business.
  • Build and execute a plan for ongoing improvement of business results achieved with Setoo’s platform. This includes analyzing data from conversions, defining new ideas and testing them.
  • Proactively identify and correct issues that could affect customer satisfaction or retention, and drive action to improve customer experience.
  • Work with UX engineers to define a great user experience that generates optimized conversion.
  • Help drive customer references and case studies.


  • 5+ years of relevant experience in working for a leading global B2C online company as a growth manager, product manager or commercial manager responsible for generating ancillary revenues.
  • Data driven – master data, statistical reasoning, with ability to define tests for improved conversions.
  • Strong UX and consumer messaging experience.
  • Highly organized and attentive to detail.
  • Diplomacy, tact and poise under pressure when working through customer issues.
  • English at mother tongue level, additional European languages an advantage.
  • Experience in e-commerce, Travel Industry; experience with Fintech or Insurance – an advantage.
  • Embrace the start-up atmosphere.
  • Location of position: Tel Aviv, London, Paris or Berlin. Willingness to travel.
  • Consultative approach and high sensitivity towards customer needs and intentions.
  • Education: University graduate; MBA – big plus.