The platform developed an advanced machine learning model tuned for actuarial practices and big data analytics technologies, to process millions of events online – such as flights schedules, weather forecasts, price changes, and delivery schedules.
These advanced technologies allow us to precisely and automatically assess risks for thousands of possible use case scenarios.
Based on explanatory mathematical models developed by our leading actuaries, our methodology allows us to assess, price and monitor the risk of customer experience disruption (frequency and severity) at the highest granularity level and derive the adequate business rules.
These personalized insurance and protection products cover events with a digital signature with undisputable cause, such as a late delivery of goods from an e-commerce site and situations in which the consumer has no direct influence (no fraud possible!).


Product creation

Leading OTA’s marketing team is looking to improve customers’ satisfaction levels and increase ancillary revenues. They will create a new personalized insurance on the Setoo platform to cover the risk of virtual inter-lining missed connections.


Gabriel, a loyal customer, is flying from London to Santorini – through Athens – to her best friend’s wedding. Gabriel chooses to use 2 different airlines to lower the cost of her trip, but notices that the connection in Athens is very short (less than 1 hour)


Due to airport congestion in Athens, the flight will be delayed and Gabriel will miss her connection to Santorini. She is worried that she might not make it on time for the wedding ceremony.


Luckily, Gabriel bought FIP’s Connection Guarantee coverage, built on the Setoo platform. Upon landing in Athens, Gabriel gets an SMS from the OTA announcing that a full refund of the connecting flight has been wired and offering alternative flights to Santorini. Gabriel is able to immediately book a new flight, taking off in the next hour. Now she can relax and enjoy a nice cup of coffee before boarding.

Product creation

Leading C2C e-commerce site’s new CMO is looking to make a strong first win in her new position, by adding a new source of revenue and improve customer retention. She decides to use Insurance as a business accelerator and to create a genuine insurance product for late arrival of “event-related” goods.


Lionel wants to declare his love to Sophie on Valentine day, which is in exactly 45 days. He browses on different ecommerce sites for jewels and finds a ring to his taste on He hopes that the ring will arrive on time for Valentine day.


Unfortunately, as we are approaching February 14, Lionel starts to understand that he might not receive his Valentine day present on time for the special evening he has organized to celebrate his beloved Sophie.


On February 8, Lionel receives an SMS from saying that the ring he ordered will not arrive on time for Valentine Day. Luckily, Lionel bought the Arrival Guarantee Protection built on the Setoo platform. Lionel can either stop the delivery, get a full claim-free refund of his purchase and 20% discount on his next purchase or receive the gift with a delay of a few days and get a 100$ coupon on his next purchase.
Lionel chooses to cancel his purchase and used the 20% discount to buy a new gift. Now he can relax and go back to the nice letter he was writing to Sophie.

Growth Manager at Setoo

Setoo stands for simplicity. In French, C’est tout means that’s it! Our name symbolizes the way we manage to transform cumbersome and complex insurance processes into simple protection products. Our vision is to create a world where personalized protections are easy, transparent and available to consumers at the right time and best price. Setoo’s fully automated SaaS platform helps e-businesses increase revenue from ancillary services and provide an outstanding customer journey experience. Funded by Kamet, AXA’s Insurtech startup studio, Setoo is headquartered in London with offices in Tel-Aviv and Paris.

Setoo is seeking for a super Growth Manager to work with our customers and help them use our platform in order to sell more of Setoo’s products. The Growth Manager will be responsible for all aspects of transforming a prospect to an ongoing successful customer. The right candidate will help Setoo’s customers generate better conversion rates from new ancillary revenues. The Growth Manager will thrive to become our customers’ trusted partner by maximizing the value they extract from Setoo’s platform, while keeping customers engaged and satisfied at each step of the journey. The role includes defining and managing all key touchpoints with customers to ensure Setoo is delivering the best possible customer experience.


  • Understand customers’ key needs and identify opportunities to grow their business.
  • Build and execute a plan for ongoing improvement of business results achieved with Setoo’s platform. This includes analyzing data from conversions, defining new ideas and testing them.
  • Proactively identify and correct issues that could affect customer satisfaction or retention, and drive action to improve customer experience.
  • Work with UX engineers to define a great user experience that generates optimized conversion.
  • Help drive customer references and case studies.


  • 5+ years of relevant experience in working for a leading global B2C online company as a growth manager, product manager or commercial manager responsible for generating ancillary revenues.
  • Data driven – master data, statistical reasoning, with ability to define tests for improved conversions.
  • Strong UX and consumer messaging experience.
  • Highly organized and attentive to detail.
  • Diplomacy, tact and poise under pressure when working through customer issues.
  • English at mother tongue level, additional European languages an advantage.
  • Experience in e-commerce, Travel Industry; experience with Fintech or Insurance – an advantage.
  • Embrace the start-up atmosphere.
  • Location of position: Tel Aviv, London, Paris or Berlin. Willingness to travel.
  • Consultative approach and high sensitivity towards customer needs and intentions.
  • Education: University graduate; MBA – big plus.